Think of famous examples like Coca-Cola, Google, and The New York Times.īut even without imagery, there’s plenty of room for artistic flair when it comes to choosing the typeface, color, character features, spacing, and shapes. Without symbols or illustrations, typography becomes the centerpiece, and the stylized company name becomes a visual landmark of the brand. If a company name has two words, they can be stacked to save space. It’s more common for companies with short names to opt for a wordmark logo design (one word or hyphenated/combination names are ideal). The text-only treatment hinges on the name of the company. The most classic and pure form of a logo is the wordmark, sometimes referred to as a logotype. With that, let’s get into each type of logo in more detail. “Most of the time, logos operate on a sliding scale between the purely verbal and the purely visual: a word with a letter that makes a visual pun, for example, or a symbol containing a company name,” –Michael Evamy, author of Logo: The Reference Guide to Symbols and Logotypes. One style might work better for you over others, depending on a variety of factors: the length of your company’s name, your industry, and your potential customers.Įach type of logo can serve a different purpose, but certain styles have surged in popularity in recent years, especially with more businesses operating exclusively online.
Within the two overarching categories, there are five main types of logos, each with its own strengths and unique design characteristics. Logos containing both text and a symbol.Logos that only consist of type - denoting the name or initials of a company.The term “logo” is often used as a catchall to define any emblem a company has designed to visually represent its brand.īut there are two main categories when it comes to logo design: While a logo is only one part of the larger branding picture, having an idea of what you want before going down the design path will ensure you’re creating something that serves you, your business, and your target audience.
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